The Story of WISLR

The Fastest 301 Redirect Tool: From Concept to Reality

The team at WISLR has worked on website migrations for 20 years. Each time we started one, we always looked for something that would elminate the manual work of 301 redirects. In 2021, we were still grasping for the solution, which motivated us to set time aside and finally build the tool we always wanted.

Today, WISLR is a self-serve SaaS application that puts the power of automated URL mapping directly in your hands. We have a simple mission: to give people their time back. By automating complex redirect mapping, we help professionals focus on what matters most – their strategic goals and personal time.

The Problem We Solve

WISLR was created for efficiency and simplicity. URL mapping for 301 redirects is a notorious headache, yet it’s essential for website information management. It’s typically the last task in a website migration, often rushed with minimal time and budget. However, its impact on post-launch business health is significant. Our automated platform transforms what used to be hours or days of work into a task that takes minutes, freeing you to focus on higher-value activities.

Time Is Your Most Valuable Asset

We understand that every hour spent on manual redirect mapping is an hour taken away from other goals, whether they’re professional or personal. WISLR was built with the conviction that technology should serve people, not the other way around. By automating this crucial but time-consuming task, we:

  • Turn days of work into minutes
  • Enable focus on strategic thinking and creativity
  • Create space for professional development
  • Allow for better work-life balance
  • Empower you to pursue your own goals and interests

Our Business Model

We proudly maintain our bootstrapped status, focusing on delivering a robust self-service platform that scales with our users’ needs. Our team’s background in consulting and agency work, serving brands with $1MM to $150MM in annual website revenue, has helped us build a SaaS solution that addresses real-world challenges at any scale.

Building Trust Through Transparency

Trust is the foundation of every successful relationship, including the one we have with our users. Our commitment to transparency goes beyond just open pricing:

Clear Communication

  • Regular updates about platform changes and improvements
  • Direct access to performance metrics and results
  • Honest discussion about both capabilities and limitations
  • Open dialogue about our development roadmap

Authentic Relationships

  • No hidden agendas or complicated terms
  • Straightforward answers to all questions
  • Real-world examples and case studies
  • Genuine commitment to user success

Trust Through Action

  • Consistent delivery on promises
  • Regular demonstration of value
  • Proactive communication about any issues
  • Community-driven development priorities

Affordability Philosophy

Transparent Pricing

  • Self-service plans with clear, upfront pricing
  • Volume-based pricing that scales with your needs
  • Pay only for what you use

Cost-Effective Solutions

  • Significant time and resource savings through automation
  • Free day available for users
  • Plans that grow with business needs

Operational Transparency

Investment in Innovation

  • Ongoing platform and algorithm enhancement
  • Regular feature updates based on user feedback
  • Documentation and self-help resources
  • Commitment to maintaining competitive pricing while improving services

Our Values

Time Efficiency

We believe your time is precious. Every feature we build aims to maximize your efficiency and create space for what matters most to you.

User Empowerment

Our self-service model puts you in control. Access powerful URL mapping tools whenever you need them, without waiting for quotes or consultations.

Transparency

We believe in complete openness with our users. We embrace questions from our customers about how we operate, how investments are made, even how much we’re paid. For instance, we publicly share our user metrics for anyone who is curious. Check out our Dashboard from Plausible.

Accessibility

We’re committed to making professional-grade URL management tools accessible to everyone through our self-service platform, from small websites to enterprise platforms.