AIO • GEO • AEO Readiness Guide

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What is AIO / GEO / AEO?

These acronyms all describe the same goal: making your website visible to AI platforms like ChatGPT, Perplexity, and Google AI Overviews.

AIO

Artificial Intelligence Optimization

Optimizing your website's technical framework so AI systems can find, understand, and cite your content.

GEO

Generative Engine Optimization

Ensuring your content appears accurately when AI generates answers for users.

AEO

Answer Engine Optimization

Making your content the source AI uses to answer questions.

Why Does This Matter for Your Brand?

Today, an estimated 5% of users researching products and services turn to AI engines like ChatGPT, Perplexity, and Google AI Overviews. That number is growing rapidly as these tools become more integrated into everyday devices, browsers, and workflows.

E-commerce
B2B SaaS
Travel
Finance
Professional Services
Retail
Real Estate

Brands that optimize now will capture this growing channel. Those that wait risk becoming invisible.

AI shopping assistant

AIO • GEO • AEO Readiness Guide

Technical SEO enhancements to improve AI systems crawling and understanding your site

Webpage Pre-Rendering

Most AI crawlers cannot execute JavaScript. A study by Vercel analyzing AI crawler behavior confirmed that GPTBot, ClaudeBot, and PerplexityBot see only raw HTML. Content rendered client-side is invisible to ChatGPT Search, Perplexity, and Claude. One e-commerce site saw 80% organic traffic growth after fixing JavaScript rendering issues, going from significant indexing gaps to 100% page coverage (Prerender.io, 2024).

Webpage Pre-Rendering Dashboard

Schema Markup

Research shows 81% of pages cited by AI engines contain schema markup (AccuraCast, 2025). Microsoft officially confirmed in March 2025 that schema helps its LLMs understand content (Canel, SMX Munich). Controlled experiments found pages with well-implemented schema appeared in AI Overviews while pages without schema were never indexed despite being crawled (Search Engine Land, 2025).

Schema Markup Dashboard

Ghost Pages

Ghost pages are URLs that return 200 status codes but display thin, low-value content. These pages confuse indexing systems and waste crawl budget. Internal links pointing to ghost pages dilute the authority of your stronger pages, weakening your overall link profile. Finding these pages manually is time-consuming, but this report reveals any ghost pages on your site so you can take action, prune content, and build a more robust link profile.

Ghost Pages Dashboard

404 Fixes Ready for Implementation

Fixing broken links is a fundamental information management practice, but brands often save this task for last because it is time consuming. This report checks for any on-page links and backlinks from external sites, and if they're broken, fixes them - mapping each one to the best content page using the Redirects.net algorithm, giving you a ready-to-implement solution for 404s.

404 Fixes Dashboard

What Can Improve Your Brand's Visibility
in AI Engines?

Your brand wants to be found and cited in AI-generated results. The first step is
making your website AI-bot friendly.

AI crawlers do not execute JavaScript and depend on structured data to understand what your pages mean. Without these signals in place, your content is either invisible or misunderstood.

The good news: proven SEO fundamentals work for GEO. At Google's Search Central Live in Zurich (December 2025), John Mueller, Google Search Analyst, stated directly: "There is no such thing as GEO or AEO without doing SEO fundamentals."

This report outlines four SEO enhancements to information architecture that maximize how AI systems discover and cite your content to their users.

How This Report Helps

Data shared in the guide conveys how AI bots perceive the information and architecture of your website. It can help your team start making enhancements, today.

Specific pages that need pre-rendering improved
Schema gaps to fill
Ghost pages to prune
Broken links that need redirect rules implemented

Issues are identified in detail below and ready to act on. Brands that move quickly will be the ones AI systems learn to trust and cite.

For e-commerce brands, we have shared recommendations on how to adopt OpenAI's product feed specification. This is not just another product feed. It is an opportunity to train AI on your brand voice, positioning, and product expertise.

We also highlight tools innovating in this space to give brands the best ability to track their visibility across AI platforms. Tracking has to be part of the equation to measure impact.

AI Visibility Guide Demo
AI Visibility Guide Demo

Pricing

Show

Popular

Comprehensive AI visibility audit with actionable findings your team can implement immediately.

$600

FEATURES

JavaScript Rendering Analysis: See exactly what AI crawlers miss when your site relies on client-side rendering
Schema Markup Audit: Validation of existing structured data plus opportunities for new schema types
Ghost Page Detection: URLs returning 200 status but displaying broken or empty content to AI systems
404 Fix Recommendations: Broken links ready for redirect implementation
Product Feed Readiness: Assessment against OpenAI Commerce Feed and Google UCP specifications
Prioritized Next Steps: Exportable action items ranked by impact, with "Copy as Markdown" for easy ticket creation
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Show & Tell

Expert-guided walkthrough to align your team on AI visibility priorities and implementation strategy.

$1,000

FEATURES

Everything in Show, plus:

90-Minute Recorded Strategy Session: Live consultation with an AI Visibility Strategist and your team, recorded for internal sharing
Technical Q&A: Get implementation questions answered for your specific tech stack
Prioritization Roadmap: Strategist recommendations on sequencing fixes for maximum early impact
Schema Implementation Guidance: Specific markup recommendations tailored to your content types
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Chat with an AI Visibility Strategist

Let's discuss if the visibility guide would help.

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Common Questions About Our AI Visibility Guide

What does this report actually analyze?
The report audits how AI platforms like ChatGPT, Google AI, and Perplexity discover and understand your brand. We analyze your website's JavaScript rendering compatibility, schema markup implementation, content structure for AI citation, and product feed readiness. The goal is to identify gaps between what's on your site and what AI systems can actually see and use.
What can I do with my report findings?
Each finding comes with a specific recommendation, priority level (High, Medium, Low), and the reasoning behind it. Your development team can implement these directly, whether it's fixing schema markup errors, adding missing structured data types, or improving how content renders for AI crawlers. The "Plan Next Steps" feature lets you export prioritized action items.
How is JS rendering different from regular SEO crawling?
Traditional SEO tools crawl your HTML source code. But many modern websites load content dynamically with JavaScript, including product details, reviews, pricing, and even navigation. AI crawlers like ChatGPT's browse tool and Google's AI Overview need to execute JavaScript to see this content. Our report compares what's in your source HTML versus what's visible after JavaScript renders, showing you exactly what AI systems might be missing.
What are "ghost pages" and why do they matter?
Ghost pages return a 200 status code (appearing "successful" to crawlers) but display thin, empty, or error content to users. AI systems may index these pages and cite them as valid sources, damaging your brand's credibility when users follow those citations to broken experiences. We identify these pages with screenshots so you can redirect or remove them.
What is schema markup and why does it affect AI visibility?
Schema markup is structured data that explicitly tells AI systems what your content means, not just what it says. It identifies your products, organization, articles, FAQs, and reviews in a machine-readable format. AI platforms use this to build knowledge graphs, generate accurate citations, and understand relationships between entities. Missing or invalid schema means AI has to guess, often incorrectly.
What are OpenAI Commerce Feeds and Google UCP?
These are new specifications (2025-2026) that let AI assistants understand and transact with your products. OpenAI's Commerce Feed teaches ChatGPT about your catalog for conversational shopping. Google's Universal Commerce Protocol enables AI agents to complete purchases on behalf of users. Our report assesses your readiness for both, showing which required fields you have and which are missing.
What do I need to provide to get started?
Just your website URL. We'll crawl your site, render JavaScript, analyze schema markup, and assess AI readiness.
How long does the analysis take?
The automated crawl and analysis typically completes within 24-48 hours depending on site size. Report compilation and quality review adds an additional 1-2 business days. For the Show & Tell tier with video walkthrough and live consultation, allow 5-7 business days total to coordinate scheduling.
Can my development team implement these changes themselves?
Yes. The report is designed to be actionable without ongoing consulting. Each recommendation includes specific technical guidance: what schema types to add, which pages need attention, what content is missing from JS-rendered views. The "Copy as Markdown" feature lets you export findings directly into tickets or documentation for your team.
What's the difference between the report tiers?
Show delivers the full interactive report with all findings, recommendations, and export tools. Show & Tell adds a live, recorded consultation session where we present findings to your team, answer questions, and provide implementation guidance tailored to your tech stack.

Our AI Visibility Consulting Qualifications

Two decades of technical SEO expertise, now applied to AI optimization.

The strategists at WISLR bring over 20 years of technical SEO experience from working with enterprise brands like GNC, Corsair, Belkin, Sanrio, MoroccanOil, and Trulieve through major search evolutions including mobile-first indexing, Core Web Vitals, and structured data implementation. We're applying that same technical discipline to AI visibility and discovery.

Our work in information architecture, schema markup, and rendering optimization isn't new. What's changed is where it matters most. The technical discipline that helped brands rank in search now determines whether AI systems can find and cite their content.

We've completed website migrations for brands including Farm & Home Supply, Moose Knuckles, Salt Life, Corsair, GNC, American Musical Supply, and SuperATV. Real sites with millions of pages, complex tech stacks, and demanding performance requirements. We've solved JavaScript rendering problems, crawl budget issues, structured data errors, and URL architecture challenges at scale.

The Readiness Guide reflects 20 years of making content discoverable to automated systems. The same expertise that solved technical SEO challenges for e-commerce and enterprise brands now helps companies prepare for AI-driven discovery across ChatGPT, Perplexity, and Google AI Overviews.