Skip to main content

The clearest
first-party reporting
and attribution for AI & LLM traffic.

Server-level capture of AI bot crawls, conversation citations, and real-user referrals across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews. The data GA4 and your CMS analytics miss by 2.5x to 5x, delivered in one live dashboard.

Then starting at $200/ month

First 30 days
are free

Setup and deployment same day

What's happening at all of those AI data centers?

They're sending bots to your site to train on content or answer user queries in the conversation window.

Those bots never clock out, and almost none of them show up in GA4. WISLR keeps watch on all of it: which models are crawling your pages, what they're reading, and when those AI conversations turn into real visitors and revenue.

Ashburn, VACouncil Bluffs, IAThe Dalles, ORAbilene, TXMesa, AZNew Albany, OHMemphis, TNMoncks Corner, SCSanta Clara, CAReno, NVAtlanta, GA
AI data center hubs sending crawlers and answer-engine bots to sites like yours.

Test your site for same-day activation

We check whether your domain is served through Cloudflare's edge, the fastest path to turning on server-level AI traffic capture.

A view of the data.

Momentum

Green means that metric is growing, so lean into your current strategy, it's producing results. Red is your cue to dig into the website and fix what's slipping before it compounds.

Growth scoreout of 100
72 hoursJun 29 to Jul 1
7 daysJun 25 to Jul 1
14 daysJun 18 to Jul 1
28 daysJun 4 to Jul 1
Leads
52Weakening
8▲ +33%
16▼ -30%
39▲ +22%
71▲ +29%
Referrals
55Peaking
21▲ +425%
27▲ +238%
35▼ -8%
73▲ +74%
Citations
52Rebounding
3,171▲ +13%
6,911▲ +6%
13,417▼ 0%
26,858▲ +81%
Training
47Weakening
1,951▼ -13%
5,146▼ -4%
10,520▼ -7%
21,823▲ +65%

Top Days for Training

Each bot appears on the day of the week it crawls most, over the last 8 weeks.

Sun
Free
Mon
Anthropic2,036 crawls
Tue
OpenAI764 crawls
Gemini641 crawls
DeepSeek14 crawls
Wed
Free
Thu
Free
Fri
Perplexity503 crawls
Sat
Free
LLM-attributed product revenue $171,583.75

LLM-attributed revenue by month

$60,000$45,000$30,000$15,000$0
Jan 26
Feb 26
Mar 26
Apr 26
May 26
Jun 26
OpenAIxAIGeminiCopilotPerplexityAnthropic

Top Referral Destinations

Where AI chat referrals are landing most over the last 30 days.

These pages are attracting visitors from AI sources more than any other on the site. Make sure the content, offers, and the path to contact are strong on these pages so the extra visitors turn into customers.

Home

Screenshot of the WISLR Home page
Training2,140
Citations2,480
Referrals391

Articles

Screenshot of the WISLR Articles page
Training3,610
Citations48,205
Referrals236

AI Channel Analytics

Screenshot of the WISLR AI Channel Analytics page
Training890
Citations915
Referrals158

$10 SEO

Screenshot of the WISLR $10 SEO page
Training0
Citations512
Referrals96

Consulting

Screenshot of the WISLR Consulting page
Training0
Citations130
Referrals88

Pricing

Screenshot of the WISLR Pricing page
Training0
Citations64
Referrals75

Atlanta

Screenshot of the WISLR Atlanta page
Training1,305
Citations420
Referrals83

Client Stories

Screenshot of the WISLR Client Success Stories page
Training172
Citations38
Referrals64

Daily Activity

Each square is one day over the last year. Brighter means more activity.

Revenue
Leads
Referrals
Citations
Training

Reports built for action.

You publish a comparison guide on Tuesday. By Friday ChatGPT-referred sessions jump from 40 a day to 180, and attached revenue follows two days behind.

Let's look at AI Sessions & Revenue Over Time.

Tell which content pulls AI traffic, how fast it monetizes, and what to produce more of next.

GPTBot hits your product pages 14 times a day. ClaudeBot only visits your blog. PerplexityBot has not shown up in a week and Google-Extended is silent.

Let's look at AI Bot Crawl Coverage.

See which platforms are paying attention to which content, and where to invest next for each. You cannot be cited by a platform that is not reading your site.

Your wide-feet running shoe guide is the number one page ChatGPT fetches during live shopper conversations. Your homepage is not in the top 20 at all.

Let's look at the Fetched Content Leaderboard.

See which pages AI is actually using to answer customer questions, so your content team knows what to expand, what to update, and what the platforms are ignoring.

ChatGPT sends 1,200 visitors who reach product pages; 42 add to cart. Claude sends 300 visitors and 38 convert. Perplexity sends 80 and 24 of them buy.

Let's look at the Conversion Funnel by AI Source.

Tell whether each AI channel delivers browsers or buyers, and which step of the journey is losing the most AI-referred shoppers. Fix the leak where it costs you the most.

ChatGPT buyers close same-day at an $89 average order value. Perplexity buyers take five days and spend $140. Gemini shoppers sit somewhere in between.

Let's look at Revenue Attribution & Time-to-Purchase.

Reshape your email cadences, retargeting windows, and lifecycle spend by channel. Build your AI playbook around how each platform's shoppers actually behave.

AI channels are sending customers to your limited-edition SKUs at three times the site average; your hero bestseller is not in the AI-referred top 20.

Let's look at Product & Buyer-Level Detail.

See the catalog shift AI is creating: which products the platforms are promoting for you, and which customer segments they are bringing in.

GPTBot last fetched your top product page in March. Whatever spec was live then is what AI tools have on file. Identify pages that need fresh information for the next model update.

Let's look at Content Freshness.

See the top 10 URLs AI training bots crawl most often so you can keep the highest-leverage pages accurate and check a row off as you review it.

GPTBot fetches your boots category 23 times a day, ClaudeBot only your blog, and neither has cited a single one of those URLs in an AI conversation this month.

Let's look at Pages Not In The Conversation.

Find the products and categories AI bots crawl but never quote, then rewrite titles, structured data, and FAQ-style copy AI tools can actually cite.

Features browser-based analytics can't copy.

Browser-based tools see what a browser will run and report. Server logs see every request that reaches the site, exactly where AI-channel traffic shows up.

AI-visible

Sees what AI does

AI crawlers and answer engines fetch pages without running JavaScript, so browser-based tags never fire. Server logs record every one of those requests.

Unblockable

Nothing gets blocked

Ad blockers, privacy browsers and cookie-consent opt-outs silently drop 10 to 40% of browser-based hits. A server log captures the request no matter what.

Complete

No JavaScript, no gaps

Browser-based tracking needs a script to load and execute. Server logs capture the visit the instant it reaches the server, even if the page never finishes rendering.

First-party

Your own source of truth

Logs are unsampled, first-party records you own, not the thresholded, modeled estimates that browser-based platforms report.

AI traffic is
four distinct signals,
not one.

LLM activity is not a single number. It is four signals, each produced by a different AI behavior, invisible to browser-based analytics in a different way.

01

Training crawls

GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Bytespider, and CCBot reading your pages on a schedule to feed the next model. The signal that decides what AI knows about your brand.

02

Conversation citations

ChatGPT-User, Claude-User, and Perplexity-User fetching pages mid-chat to answer real-user questions. The closest thing to a vote of confidence AI produces. Never appears in GA4.

03

Real user referrals

Visitors who clicked an AI citation and landed on your site. Partially visible in GA4 but undercounted by 2.5x to 5x because of mobile WebView and missing referrer behavior.

04

Sales and leads

AI-referred visitors who become revenue: orders, form fills, and booked calls, matched back to their AI source with IP-to-order attribution. The signal that proves the channel pays.

Built for insights and actions.

Most tools stop at numbers that look interesting. WISLR is built for the growth decisions behind them: is the strategy working, and where should it go next?

Validate

Is the strategy working?

WISLR's reporting data answers one question first: is the digital strategy actually producing results, not just activity.

Double down

What to lean into

Surface the plays that are winning, so you can put more behind what works.

Intervene

What needs assistance

Quickly find the areas underperforming and where a change in approach will move the numbers.

Cut

What isn't producing

Know which ideas aren't producing results, so budget and effort stop following them.

Grow

Attribute AI-channel leads

Trace the leads coming in from AI channels back to their source, with attribution trustworthy enough to invest behind.

We see what other tools miss.

Most AI-visibility tools tell you whether AI mentions your brand. WISLR measures the traffic and leads the AI channel actually sends, and tells you what to do about it. Here is the same month, seen two ways.

Typical AI-visibility tool

Share of voice

34%of answers
ChatGPT41%
Perplexity28%
Gemini33%
Google AI30%

Traffic and leads that reached the site: not measured. Estimated from sampled prompts, with no link to real visits, customers, or revenue.

AI Channel Analytics · by WISLR

AI-channel traffic detected · 28 days

Humans AI crawlers & bots
6,808AI-channel visits
128leads attributed
+63%vs. prior 28 days
100%first-party data
Double downChatGPT is sending the most qualified leads, so feed it more.
IntervenePerplexity citations dropped 30%, so refresh the cited pages.
GrowProduct guide pages are over-indexing, so expand the cluster.
Capability Typical tool WISLR
Shows whether AI mentions your brand Estimated Yes
Measures real AI-channel traffic to the site No Yes
Separates real humans from AI crawlers No Yes
Attributes actual leads to the AI channel No Yes
Tells you what to do next A score to watch Actions to take

Live server-level data, not browser-based tags.

No JS dependency, no cookie consent gaps, no platforms passing attribution. Edge capture means we see every request, including bots GA4 cannot.

2.5x to 5x More LLM traffic captured than GA4 and other browser-based tools report
100% Server-level capture, no JavaScript dependency, no cookie consent gaps
Same day Setup and deployment, including bot fingerprinting and IP attribution

Server-level request logging

Every HTTP request hitting your domain is captured at the edge, including requests from AI bots that never execute JavaScript.

AI bot fingerprinting

User-agent plus verified IP range matching to classify every bot by platform with high confidence.

IP-to-order attribution

Referrer IPs matched to order confirmations for verified revenue attribution, with probabilistic matching for the rest.

The analytics landscape, plotted..

Positioned on the axes that matter for AI: how much of the AI channel a tool can see, and how trustworthy its attribution is. Browser-based tools cluster low on both, a handful of server-level platforms climb the field, and WISLR leads.

Browser-based tracking Server-level tracking WISLR log-based

Several browser-based tools now offer optional server-level ingestion, but their core behavior data still originates in the browser, so they never move far right: they keep missing the AI crawlers and answer engines that don't run a script.

Most server-level analytics aren't log-based. WISLR's log-based approach includes proprietary algorithms for bot and human activity, and produces the most complete first-party record of what reached the site.

How the three approaches compare

Capability WISLR log-based Browser-based tracking Server-level tracking
Sees AI crawlers & answer engines Every request, straight from the log No. Bots never run JavaScript Partial, depends on ingestion
Survives ad blockers & consent opt-outs Captured at the server, no matter what Loses 10 to 40% of hits Mostly
Works without JavaScript Yes. Recorded the instant a request arrives No. A script must load and fire Sometimes
Data quality Unsampled first-party records you own Sampled, thresholded, modeled Varies by pipeline
Bot vs. human separation Proprietary bot and human algorithms Limited Basic filtering
AI revenue attribution IP-to-order attribution, tied to revenue Blind spot Partial
Pricing

After the free 30 days.
Start at
$200 per month.

The first 30 days are free. After that, a single flat monthly subscription that scales with your monthly session volume. Every plan includes the live dashboard and edge data capture. Strategic consulting is a separate engagement, see below.

$ 200 / month
  • Up to 1,000,000 sessions per month
  • Server-level request logging at the edge
  • AI bot crawl coverage across all major engines
  • Conversation citation tracking
  • IP-to-order revenue attribution
  • Live dashboard refresh
Tony Castillo, Senior AI Visibility Strategist
AI Engineers at Your Service

Add a Senior Strategist to act on what the dashboard surfaces.

AI Channel Analytics is the data. Strategic consulting is the work to act on it. Our Senior Strategist engagement is a separate quarterly retainer for teams that want a partner to interpret the dashboard, prioritize the gaps, and ship the changes that move the metrics.

  • One Senior Strategist per account, three roles in one (SEO Program Manager, Delivery Resource, Marketing Engineer)
  • Twenty years of technical SEO and digital strategy, paired with modern AI tools
  • Original research on LLM tracking behavior across ChatGPT, Gemini, and Claude
  • Enterprise brand experience (GNC, Corsair, Belkin, Sanrio, MoroccanOil)
Deep dive

The three signals, in full.

How training crawls, conversation citations, and real-user referrals each show up in your data, with the methodology behind every number on the dashboard.

Read the article
Now available

Better reporting and attribution for LLM traffic. WISLR's AI Channel Analytics dashboards give you insights to take action.

AI Channel Analytics is now generally available. Read the launch announcement.