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← The UX Guide Vol. 1: Luxury Ecommerce

fashion · not disclosed ·

Aime Leon Dore

Queens-born Teddy Santis founded this New York label in 2014, mixing 1990s city sportswear with tailoring, and it is widely known for its New Balance work and its Manhattan cafe.

The pages

desktop1440 x 900

Aime Leon Dore homepage on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Homepage
Aime Leon Dore collection: curated selects on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Collection: Curated Selects
Aime Leon Dore product page on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Product page

mobile390 x 844

Aime Leon Dore homepage on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Homepage
Aime Leon Dore collection: curated selects on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Collection: Curated Selects
Aime Leon Dore product page on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

99.3%
99.3% #ffffff page
0.7% #181818 dark bands

Ink, by share of text set in it

47%
41.8%
11.2%
47% #c4c4c4 body and headings
41.8% #181818 emphasis
11.2% #ffffff reversed on dark

Imagery, by share of the page it covers

35% photograph, the rest is surface

Typography

sans-serif · everything

Sohne

of all text on the page

100% sans-serif

The icon set

cart
search
account
Close
close

Ecommerce components, rebuilt to spec

ALD / NB P550 Basketball Oxfords $270 1 Color Available
Striped Crest Sock $270 1 Color Available
Striped Crest Sock $270 1 Color Available
Product card
Grid
4 across, 333px wide
Image
0.8 : 1 crop, fill
Line 1
10px / 400, rgb(24, 24, 24)
Line 2
10px / 400, rgb(24, 24, 24)
Line 3
10px / 400, rgb(196, 196, 196)