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← The UX Guide Vol. 1: Luxury Ecommerce

fashion · Shopify ·

Alessandra Rich

Lace, silk taffeta and polka dots define this label from Alessandra Rich, an Italian designer working between London and Milan on occasion dresses and crystal-buttoned tweed.

The pages

desktop1440 x 900

Alessandra Rich homepage on desktop, Shopify luxury fashion storefront captured at 1440 x 900
Homepage
Alessandra Rich collection: dresses on desktop, Shopify luxury fashion storefront captured at 1440 x 900
Collection: Dresses
Alessandra Rich product page on desktop, Shopify luxury fashion storefront captured at 1440 x 900
Product page

mobile390 x 844

Alessandra Rich homepage on mobile, Shopify luxury fashion storefront captured at 390 x 844
Homepage
Alessandra Rich collection: dresses on mobile, Shopify luxury fashion storefront captured at 390 x 844
Collection: Dresses
Alessandra Rich product page on mobile, Shopify luxury fashion storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

100%
100% #ffffff page

Ink, by share of text set in it

49.3%
44.2%
49.3% #131313 body and headings
44.2% #121212 emphasis
6.3% #ffffff reversed on dark
0.2% #000000 emphasis

Typography

sans-serif · everything

Copper

of all text on the page

100% sans-serif

The icon set

cart
search
account
menu
close

Ecommerce components, rebuilt to spec

Product card
Grid
28 across, 356px wide
Image
0.8 : 1 crop, cover