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← The UX Guide Vol. 1: Luxury Ecommerce

watches · Shopify ·

Alpina

Swiss watch brand tracing back to an 1883 watchmakers' association, later known for the Alpina 4 sports watch and today for the Alpiner line, and a sister brand to Frederique Constant.

The pages

desktop1440 x 900

Alpina homepage on desktop, Shopify luxury watches storefront captured at 1440 x 900
Homepage
Alpina collection: all watches on desktop, Shopify luxury watches storefront captured at 1440 x 900
Collection: All Watches

mobile390 x 844

Alpina homepage on mobile, Shopify luxury watches storefront captured at 390 x 844
Homepage
Alpina collection: all watches on mobile, Shopify luxury watches storefront captured at 390 x 844
Collection: All Watches
Alpina product page on mobile, Shopify luxury watches storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

45.7%
27.4%
15.5%
10.3%
45.7% #ffffff page
27.4% #f3f3f3 panels and cards
15.5% #000000 dark bands
10.3% #020408 dark bands
1% #8b0c23 secondary surface

Ink, by share of text set in it

48.1%
47.1%
48.1% #ffffff body and headings
47.1% #010101 emphasis
4.5% #000000 emphasis
0.3% #121212 emphasis

Imagery, by share of the page it covers

11.8% photograph, the rest is surface

Typography

sans-serif · everything

Swiss-721-Condensed

of all text on the page

100% sans-serif

The icon set

cart
search
account
menu
close