← The UX Guide Vol. 1: Luxury Ecommerce
fashion · not disclosed ·
Ami Paris
Paris label founded in 2011 by Alexandre Mattiussi, who designed at Dior and Givenchy first. Its heart-and-A logo, the Ami de Coeur, sits on much of the everyday ready-to-wear.
The pages
desktop1440 x 900
mobile390 x 844
Palette
Surfaces, by share of painted area
92.5%
92.5%
#fbf9f4
page
7.5%
#000000
dark bands
Ink, by share of text set in it
81.2%
15.1%
81.2%
#000000
body and headings
15.1%
#6d6b66
secondary
2.3%
#ffffff
reversed on dark
0.7%
#7e7d7a
secondary
0.6%
#767676
secondary
Imagery, by share of the page it covers
40% photograph, the rest is surface
Typography
sans-serif · everything
miera
sans-serif · accent
ui-sans-serif
of all text on the page
100% sans-serif
The icon set
Ecommerce components, rebuilt to spec
Add to cart
- Type
- miera 12px / 700 / 0.24px tracking / uppercase
- Color
- rgb(255, 255, 255) on rgb(0, 0, 0)
- Shape
- 0px radius, 16px 15px padding, 44px tall
- Width
- 395px as rendered
Jean noir coupe tapered en coton
170€ EUR
Add to wishlist
Pantalon noir coupe wide taille haute en laine
170€ EUR
Add to wishlist
Pantalon gris coupe carotte taille haute en laine
170€ EUR
Add to wishlist
Product card
- Grid
- 3 across, 475px wide
- Image
- 0.8 : 1 crop, fill
- Line 1
- 12px / 400 / uppercase, rgb(0, 0, 0)
- Line 2
- 12px / 700 / uppercase, rgb(0, 0, 0)
- Line 3
- 14px / 400 / uppercase, rgb(255, 69, 0)