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← The UX Guide Vol. 1: Luxury Ecommerce

footwear · Shopify ·

Amina Muaddi

Shoe designer of Jordanian and Romanian descent whose label, launched in 2018, is identified with the flared stiletto heel and with crystal-strapped sandals made in Italy.

The pages

desktop1440 x 900

Amina Muaddi homepage on desktop, Shopify luxury footwear storefront captured at 1440 x 900
Homepage
Amina Muaddi collection: all products on desktop, Shopify luxury footwear storefront captured at 1440 x 900
Collection: All Products
Amina Muaddi product page on desktop, Shopify luxury footwear storefront captured at 1440 x 900
Product page

mobile390 x 844

Amina Muaddi homepage on mobile, Shopify luxury footwear storefront captured at 390 x 844
Homepage
Amina Muaddi collection: all products on mobile, Shopify luxury footwear storefront captured at 390 x 844
Collection: All Products
Amina Muaddi product page on mobile, Shopify luxury footwear storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

98.2%
98.2% #ffffff page
1.1% #000000 dark bands
0.6% #141414 dark bands

Ink, by share of text set in it

57.9%
17.6%
13.1%
9.9%
57.9% #141414 body and headings
17.6% #757575 secondary
13.1% #ffffff reversed on dark
9.9% #121212 emphasis
1.5% #000000 emphasis

Imagery, by share of the page it covers

51.7% photograph, the rest is surface

Typography

sans-serif · everything

Amina

of all text on the page

100% sans-serif

The icon set

cart
close

Ecommerce components, rebuilt to spec

Add to cart
Type
Amina 13px / 400 / 0.65px tracking / uppercase
Color
rgb(255, 255, 255) on rgb(20, 20, 20)
Shape
0px radius, 16px 42px 18px padding, 49px tall
Width
360px as rendered