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← The UX Guide Vol. 1: Luxury Ecommerce

leather goods · Shopify ·

Anya Hindmarch

British accessories designer working from London since the late 1980s, known for handbags, monogrammed personalization and the I'm Not A Plastic Bag canvas tote.

The pages

desktop1440 x 900

Anya Hindmarch homepage on desktop, Shopify luxury leather goods storefront captured at 1440 x 900
Homepage
Anya Hindmarch collection: all products on desktop, Shopify luxury leather goods storefront captured at 1440 x 900
Collection: All Products
Anya Hindmarch product page on desktop, Shopify luxury leather goods storefront captured at 1440 x 900
Product page

mobile390 x 844

Anya Hindmarch homepage on mobile, Shopify luxury leather goods storefront captured at 390 x 844
Homepage
Anya Hindmarch collection: all products on mobile, Shopify luxury leather goods storefront captured at 390 x 844
Collection: All Products
Anya Hindmarch product page on mobile, Shopify luxury leather goods storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

96%
96% #ffffff page
3.9% #000000 dark bands

Ink, by share of text set in it

92.3%
92.3% #2a2a2a body and headings
5.2% #fafafa reversed on dark
1.2% #666666 emphasis
0.8% #4373a3 secondary
0.5% #ffffff reversed on dark

Imagery, by share of the page it covers

6.8% photograph, the rest is surface

Typography

serif · everything

Times New Roman

sans-serif · accent

Arial

of all text on the page

55% serif45% sans-serif

The icon set

cart
search
account
menu
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