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← The UX Guide Vol. 1: Luxury Ecommerce

fashion · Shopify ·

Aspesi

Milanese label started by Alberto Aspesi in 1969, first as a shirtmaker and later known for lightweight nylon field jackets and down outerwear cut for the city rather than the mountains.

The pages

desktop1440 x 900

Aspesi homepage on desktop, Shopify luxury fashion storefront captured at 1440 x 900
Homepage
Aspesi collection: abbigliamento donna on desktop, Shopify luxury fashion storefront captured at 1440 x 900
Collection: Abbigliamento Donna
Aspesi product page on desktop, Shopify luxury fashion storefront captured at 1440 x 900
Product page

mobile390 x 844

Aspesi homepage on mobile, Shopify luxury fashion storefront captured at 390 x 844
Homepage
Aspesi collection: abbigliamento donna on mobile, Shopify luxury fashion storefront captured at 390 x 844
Collection: Abbigliamento Donna
Aspesi product page on mobile, Shopify luxury fashion storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

84.3%
15%
84.3% #ffffff page
15% #fafafa panels and cards
0.6% #000000 dark bands

Ink, by share of text set in it

37.7%
37.6%
12.2%
37.7% #232323 body and headings
37.6% #000000 emphasis
12.2% #555555 emphasis
6.5% #111111 emphasis
2.5% #999999 secondary
2% #ffffff reversed on dark

Imagery, by share of the page it covers

28.4% photograph, the rest is surface

Typography

sans-serif · everything

Helvetica

of all text on the page

100% sans-serif

The icon set

cart
search
account
close
wishlist

Ecommerce components, rebuilt to spec

TOP IN LINO DELAVE - SALVIA $600.00
CAMICIA GIROCOLLO IN LINO - BIANCO $600.00
GIUBBOTTO MINI FIELD - MILITARE $600.00
Product card
Grid
4 across, 324px wide
Image
0.75 : 1 crop, cover
Line 1
12px / 300 / uppercase, rgb(17, 17, 17)
Line 2
12px / 300, rgb(85, 85, 85)