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← The UX Guide Vol. 1: Luxury Ecommerce

jewelry · Shopify ·

Asprey

London house founded in 1781 and long based on New Bond Street, known for silverware, leather dressing cases and fine jewelry, and for the royal warrants it has held since the 1800s.

The pages

desktop1440 x 900

Asprey homepage on desktop, Shopify luxury jewelry storefront captured at 1440 x 900
Homepage
Asprey collection: business & corporate gifts on desktop, Shopify luxury jewelry storefront captured at 1440 x 900
Collection: Business & Corporate Gifts
Asprey product page on desktop, Shopify luxury jewelry storefront captured at 1440 x 900
Product page

mobile390 x 844

Asprey homepage on mobile, Shopify luxury jewelry storefront captured at 390 x 844
Homepage
Asprey collection: business & corporate gifts on mobile, Shopify luxury jewelry storefront captured at 390 x 844
Collection: Business & Corporate Gifts
Asprey product page on mobile, Shopify luxury jewelry storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

91.7%
8%
91.7% #ffffff page
8% #440055 dark bands
0.3% #512d6d secondary surface

Ink, by share of text set in it

51.2%
24.3%
11.9%
10%
51.2% #440055 body and headings
24.3% #ffffff reversed on dark
11.9% #202020 emphasis
10% #817c89 secondary
2.6% #403b49 emphasis

Imagery, by share of the page it covers

2.8% photograph, the rest is surface

Typography

sans-serif · everything

Gill Sans

sans-serif · accent

Gill Sans MT Pro

of all text on the page

100% sans-serif

The icon set

cart
account
menu
close
wishlist

Ecommerce components, rebuilt to spec

Add to cart
Type
Inter 12px / 500
Color
rgb(255, 255, 255) on rgb(81, 45, 109)
Shape
4px radius, 16px 24px padding, 48px tall
Width
431px as rendered