← The UX Guide Vol. 1: Luxury Ecommerce
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Augarten
Viennese porcelain manufactory whose origins run back to 1718, making it one of the oldest in Europe. Its tableware and figures are still formed and painted by hand at the Augarten palace.
The pages
desktop1440 x 900
mobile390 x 844
Palette
Surfaces, by share of painted area
56.7%
40%
56.7%
#ffffff
page
40%
#00205c
dark bands
1.9%
#9eb0be
accent
1.1%
#f4f2e6
panels and cards
0.2%
#212121
dark bands
Ink, by share of text set in it
75.6%
24.4%
75.6%
#212121
body and headings
24.4%
#ffffff
reversed on dark
Imagery, by share of the page it covers
28.2% photograph, the rest is surface
Typography
sans-serif · everything
Moderat
sans-serif · accent
GT Super Display
of all text on the page
86% sans-serif14% serif
The icon set
Ecommerce components, rebuilt to spec
Add to cart
- Type
- Moderat 14px / 400
- Color
- rgb(255, 255, 255) on rgb(33, 33, 33)
- Shape
- 0px radius, 12px 13.6px padding, 44px tall
- Width
- 274px as rendered
Zuckerdose Mozart
40% Rabatt
Vase Stromlinienförmig, 15 cm
40% Rabatt
Vase Ei-Form, 9,5 cm
40% Rabatt
Product card
- Grid
- 3 across, 443px wide
- Image
- 1 : 1 crop, cover
- Line 1
- 16px / 400, rgb(33, 33, 33)
- Line 2
- 14px / 400, rgb(33, 33, 33)