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← The UX Guide Vol. 1: Luxury Ecommerce

fashion · not disclosed ·

Bally

Swiss shoemaker founded in 1851 at Schönenwerd by Carl Franz Bally, which grew out of a family ribbon business and became one of Europe's larger makers of leather footwear and bags.

The pages

desktop1440 x 900

Bally homepage on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Homepage
Bally collection: birthday on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Collection: BIRTHDAY
Bally product page on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Product page

mobile390 x 844

Bally homepage on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Homepage
Bally collection: birthday on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Collection: BIRTHDAY
Bally product page on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

97.3%
97.3% #fcfaf8 page
2% #1f1e1d dark bands
0.5% #efefef panels and cards
0.2% #000000 dark bands

Ink, by share of text set in it

73.6%
18.6%
73.6% #1f1d1f body and headings
18.6% #ffffff reversed on dark
4.6% #000000 emphasis
3.1% #fcfaf8 reversed on dark

Imagery, by share of the page it covers

26.5% photograph, the rest is surface

Typography

sans-serif · everything

SwissNowRegular

sans-serif · accent

Instrument Sans

of all text on the page

100% sans-serif

The icon set

cart
search
account
menu
wishlist

Ecommerce components, rebuilt to spec

Product card
Grid
4 across, 287px wide
Image
0.8 : 1 crop, fill