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← The UX Guide Vol. 1: Luxury Ecommerce

beauty · not disclosed ·

Creed Boutique

Creed began in London in 1760 as a tailoring house and later turned to perfume, building its name on fragrances such as Green Irish Tweed and Aventus. Kering acquired the house in 2023.

The pages

desktop1440 x 900

Creed Boutique homepage on desktop, not disclosed luxury beauty storefront captured at 1440 x 900
Homepage
Creed Boutique collection: all fragrance gifts on desktop, not disclosed luxury beauty storefront captured at 1440 x 900
Collection: All Fragrance Gifts
Creed Boutique product page on desktop, not disclosed luxury beauty storefront captured at 1440 x 900
Product page

mobile390 x 844

Creed Boutique homepage on mobile, not disclosed luxury beauty storefront captured at 390 x 844
Homepage
Creed Boutique collection: all fragrance gifts on mobile, not disclosed luxury beauty storefront captured at 390 x 844
Collection: All Fragrance Gifts
Creed Boutique product page on mobile, not disclosed luxury beauty storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

93.3%
93.3% #ffffff page
6.1% #1c1c1c dark bands
0.3% #000000 dark bands
0.2% #b8b8b8 accent

Ink, by share of text set in it

28.1%
22.8%
20.5%
15.2%
28.1% #1c1c1c body and headings
22.8% #b8b8b8 secondary
20.5% #595959 emphasis
15.2% #ffffff reversed on dark
7.1% #000000 emphasis
6.3% #8c700e secondary

Imagery, by share of the page it covers

10.4% photograph, the rest is surface

Typography

sans-serif · everything

Suisse Intl

sans-serif · accent

Suisse Works

of all text on the page

84% sans-serif16% serif

The icon set

cart
search
menu
close

Ecommerce components, rebuilt to spec

Monogrammed Medallion
Love in White Sample
Green Irish Tweed Sample
Product card
Grid
7 across, 443px wide
Image
0.8 : 1 crop, cover
Line 1
12px / 400, rgb(0, 0, 0)