fashion · Shopify ·

Donna Karan

The New York label Donna Karan launched in 1984 with a wardrobe built around jersey, the bodysuit and interchangeable separates, and spun off the younger DKNY line five years later.

The pages

desktop1440 x 900

Donna Karan homepage on desktop, Shopify luxury fashion storefront captured at 1440 x 900 — Homepage

Donna Karan collection: all products on desktop, Shopify luxury fashion storefront captured at 1440 x 900 — Collection: All Products

Donna Karan product page on desktop, Shopify luxury fashion storefront captured at 1440 x 900 — Product page

mobile390 x 844

Donna Karan homepage on mobile, Shopify luxury fashion storefront captured at 390 x 844 — Homepage

Donna Karan collection: all products on mobile, Shopify luxury fashion storefront captured at 390 x 844 — Collection: All Products

Donna Karan product page on mobile, Shopify luxury fashion storefront captured at 390 x 844 — Product page

Palette

Surfaces, by share of painted area

47.3%

40.2%

9.9%

47.3% #ffffff page

40.2% #000000 dark bands

9.9% #d8bd89 secondary surface

2.5% #f4eee8 panels and cards

Ink, by share of text set in it

43.6%

37.7%

43.6% #212121 body and headings

37.7% #ffffff reversed on dark

7.3% #000000 emphasis

6.3% #999999 secondary

3.2% #515151 emphasis

2% #be0113 emphasis

Imagery, by share of the page it covers

29.9% photograph, the rest is surface

Typography

sans-serif · everything

HelveticaNeueLTStd-LtEx

sans-serif · accent

HelveticaNeueLTStd-Ex

of all text on the page

100% sans-serif

The icon set

cart

account

Ecommerce components, rebuilt to spec

Product card

Grid: 4 across, 326px wide
Image: 0.67 : 1 crop, cover

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