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← The UX Guide Vol. 1: Luxury Ecommerce

fashion · Shopify ·

Dries Van Noten

Belgian designer Dries Van Noten started his label in Antwerp in 1986 as one of the Antwerp Six, working in printed textiles and layered tailoring. He stepped back from designing in 2024.

The pages

desktop1440 x 900

Dries Van Noten homepage on desktop, Shopify luxury fashion storefront captured at 1440 x 900
Homepage
Dries Van Noten collection: aw25-26 women: private sale on desktop, Shopify luxury fashion storefront captured at 1440 x 900
Collection: AW25-26 Women: Private Sale
Dries Van Noten product page on desktop, Shopify luxury fashion storefront captured at 1440 x 900
Product page

mobile390 x 844

Dries Van Noten homepage on mobile, Shopify luxury fashion storefront captured at 390 x 844
Homepage
Dries Van Noten collection: aw25-26 women: private sale on mobile, Shopify luxury fashion storefront captured at 390 x 844
Collection: AW25-26 Women: Private Sale
Dries Van Noten product page on mobile, Shopify luxury fashion storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

99.1%
99.1% #ffffff page
0.9% #201d1d dark bands

Ink, by share of text set in it

84.8%
8.5%
84.8% #231f20 body and headings
8.5% #ffffff reversed on dark
5.4% #000000 emphasis
1.3% #777777 secondary

Imagery, by share of the page it covers

28.3% photograph, the rest is surface

Typography

sans-serif · everything

Akzidenz-Grotesk-Pro

sans-serif · accent

DVN

of all text on the page

82% sans-serif18% serif

The icon set

cart
search
account
menu
close

Ecommerce components, rebuilt to spec

Add to cart
Type
Akzidenz-Grotesk-Pro 11px / 500 / 1.1px tracking / uppercase
Color
rgb(255, 255, 255) on rgb(32, 29, 29)
Shape
0px radius, 16px padding, 50px tall
Width
408px as rendered
Product card
Grid
46 across, 326px wide