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← The UX Guide Vol. 1: Luxury Ecommerce

jewelry · Shopify ·

Fabergé

Fabergé was founded in St Petersburg in 1842 and made its name under Peter Carl Fabergé with the jeweled Easter eggs made for the Russian imperial family. The gemstone miner Gemfields owns it today.

The pages

desktop1440 x 900

Fabergé homepage on desktop, Shopify luxury jewelry storefront captured at 1440 x 900
Homepage
Fabergé collection: all on desktop, Shopify luxury jewelry storefront captured at 1440 x 900
Collection: All
Fabergé product page on desktop, Shopify luxury jewelry storefront captured at 1440 x 900
Product page

mobile390 x 844

Fabergé homepage on mobile, Shopify luxury jewelry storefront captured at 390 x 844
Homepage
Fabergé collection: all on mobile, Shopify luxury jewelry storefront captured at 390 x 844
Collection: All
Fabergé product page on mobile, Shopify luxury jewelry storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

100%
100% #ffffff page

Ink, by share of text set in it

45%
32%
11.9%
45% #1a1a1a body and headings
32% #000000 emphasis
11.9% #666666 emphasis
7.9% #696969 secondary
3.2% #6b6b6b secondary

Typography

sans-serif · everything

FuturaPT

sans-serif · accent

GardaNovaTwo

of all text on the page

92% sans-serif8% serif

The icon set

cart
search
account
menu
close
wishlist

Ecommerce components, rebuilt to spec

Add to cart
Type
FuturaPT 14px / 400 / 0.6px tracking / capitalize
Color
rgb(255, 255, 255) on rgb(26, 26, 26)
Shape
0px radius, 0px 32px padding, 48px tall
Width
438px as rendered