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← The UX Guide Vol. 1: Luxury Ecommerce

jewelry · not disclosed ·

Garrard

London jeweler Garrard dates to 1735 and was the appointed jeweler to the British Crown from 1843 until 2007, with charge of the Crown Jewels for most of that span.

The pages

desktop1440 x 900

Garrard homepage on desktop, not disclosed luxury jewelry storefront captured at 1440 x 900
Homepage
Garrard collection: diamond jewellery on desktop, not disclosed luxury jewelry storefront captured at 1440 x 900
Collection: Diamond Jewellery
Garrard product page on desktop, not disclosed luxury jewelry storefront captured at 1440 x 900
Product page

mobile390 x 844

Garrard homepage on mobile, not disclosed luxury jewelry storefront captured at 390 x 844
Homepage
Garrard collection: diamond jewellery on mobile, not disclosed luxury jewelry storefront captured at 390 x 844
Collection: Diamond Jewellery
Garrard product page on mobile, not disclosed luxury jewelry storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

92.4%
92.4% #ffffff page
6.8% #f6f6f8 panels and cards
0.8% #0133a1 secondary surface

Ink, by share of text set in it

99.4%
99.4% #222222 body and headings
0.4% #ffffff reversed on dark
0.2% #433625 emphasis

Imagery, by share of the page it covers

14.8% photograph, the rest is surface

Typography

sans-serif · everything

HCo Gotham

sans-serif · accent

freight-display-pro

of all text on the page

50% serif50% sans-serif

The icon set

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