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← The UX Guide Vol. 1: Luxury Ecommerce

drinks · not disclosed ·

Glenmorangie

Glenmorangie has distilled Highland single malt at Tain since 1843. Its unusually tall stills and its practice of finishing whisky in port, sherry and sauternes casks define the house style.

The pages

desktop1440 x 900

Glenmorangie homepage on desktop, not disclosed luxury drinks storefront captured at 1440 x 900
Homepage
Glenmorangie collection: all on desktop, not disclosed luxury drinks storefront captured at 1440 x 900
Collection: All
Glenmorangie product page on desktop, not disclosed luxury drinks storefront captured at 1440 x 900
Product page

mobile390 x 844

Glenmorangie homepage on mobile, not disclosed luxury drinks storefront captured at 390 x 844
Homepage
Glenmorangie collection: all on mobile, not disclosed luxury drinks storefront captured at 390 x 844
Collection: All
Glenmorangie product page on mobile, not disclosed luxury drinks storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

100%
100% #000000 page

Ink, by share of text set in it

27.4%
25.5%
22.4%
15.2%
9.5%
27.4% #ffffff body and headings
25.5% #a5adbc secondary
22.4% #000000 emphasis
15.2% #898989 secondary
9.5% #475467 emphasis

Typography

sans-serif · everything

Gotham

serif · accent

Berlingske Serif Condensed

of all text on the page

83% sans-serif17% serif

The icon set

cart
search
account
menu
close

Ecommerce components, rebuilt to spec

Product card
Grid
3 across, 391px wide
Image
0.81 : 1 crop, contain