fashion · not disclosed ·

Kith

Ronnie Fieg opened Kith in New York in 2011 as a footwear boutique and grew it into a clothing label and store chain, known for its collaborations and for the Kith Treats cereal bars inside its shops.

The pages

desktop1440 x 900

Kith homepage on desktop, not disclosed luxury fashion storefront captured at 1440 x 900 — Homepage

Kith collection: 10 on desktop, not disclosed luxury fashion storefront captured at 1440 x 900 — Collection: 10

Kith product page on desktop, not disclosed luxury fashion storefront captured at 1440 x 900 — Product page

mobile390 x 844

Kith homepage on mobile, not disclosed luxury fashion storefront captured at 390 x 844 — Homepage

Kith collection: 10 on mobile, not disclosed luxury fashion storefront captured at 390 x 844 — Collection: 10

Kith product page on mobile, not disclosed luxury fashion storefront captured at 390 x 844 — Product page

Palette

Surfaces, by share of painted area

76.8%

13.2%

10%

76.8% #ffffff page

13.2% #f2f2f2 panels and cards

10% #333333 secondary surface

Ink, by share of text set in it

97.7%

97.7% #333333 body and headings

1.6% #757575 secondary

0.8% #ffffff reversed on dark

Imagery, by share of the page it covers

40.6% photograph, the rest is surface

Typography

sans-serif · everything

proxima-nova

serif · accent

Georgia

of all text on the page

86% sans-serif14% serif

The icon set

cart

account

Ecommerce components, rebuilt to spec

Product card

Grid: 4 across, 331px wide
Image: 1 : 1 crop, fill

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