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← The UX Guide Vol. 1: Luxury Ecommerce

leather goods · not disclosed ·

Moynat

Moynat has made trunks in Paris since 1849, among them curved cases shaped to sit on the bodywork of early motor cars. Dormant for decades, it was revived under Bernard Arnault in 2010.

The pages

desktop1440 x 900

Moynat homepage on desktop, not disclosed luxury leather goods storefront captured at 1440 x 900
Homepage
Moynat collection: the m collection on desktop, not disclosed luxury leather goods storefront captured at 1440 x 900
Collection: THE M COLLECTION
Moynat product page on desktop, not disclosed luxury leather goods storefront captured at 1440 x 900
Product page

mobile390 x 844

Moynat homepage on mobile, not disclosed luxury leather goods storefront captured at 390 x 844
Homepage
Moynat collection: the m collection on mobile, not disclosed luxury leather goods storefront captured at 390 x 844
Collection: THE M COLLECTION
Moynat product page on mobile, not disclosed luxury leather goods storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

88%
11.8%
88% #fbf9f7 page
11.8% #f4f1ee panels and cards

Ink, by share of text set in it

78.5%
16.2%
78.5% #453e41 body and headings
16.2% #929292 secondary
4.1% #ffffff reversed on dark
1.1% #7d7d7d secondary

Imagery, by share of the page it covers

65% photograph, the rest is surface

Typography

sans-serif · everything

Metropolis

of all text on the page

100% sans-serif

The icon set

search
menu
close

Ecommerce components, rebuilt to spec

Product card
Grid
4 across, 353px wide
Image
0.85 : 1 crop, fill