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← The UX Guide Vol. 1: Luxury Ecommerce

lifestyle · not disclosed ·

Purdey

London gunmaker James Purdey & Sons, founded in 1814 and based at Audley House in Mayfair. It builds best quality shotguns and rifles to order, and sells country clothing alongside them.

The pages

desktop1440 x 900

Purdey homepage on desktop, not disclosed luxury lifestyle storefront captured at 1440 x 900
Homepage
Purdey collection: pre-owned guns & rifles for sale on desktop, not disclosed luxury lifestyle storefront captured at 1440 x 900
Collection: Pre-Owned Guns & Rifles For Sale
Purdey product page on desktop, not disclosed luxury lifestyle storefront captured at 1440 x 900
Product page

mobile390 x 844

Purdey homepage on mobile, not disclosed luxury lifestyle storefront captured at 390 x 844
Homepage
Purdey collection: pre-owned guns & rifles for sale on mobile, not disclosed luxury lifestyle storefront captured at 390 x 844
Collection: Pre-Owned Guns & Rifles For Sale
Purdey product page on mobile, not disclosed luxury lifestyle storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

90.1%
9.2%
90.1% #ffffff page
9.2% #723a44 secondary surface
0.7% #7b2631 secondary surface

Ink, by share of text set in it

72.4%
24.5%
72.4% #000000 body and headings
24.5% #ffffff reversed on dark
3.1% #7b2631 emphasis

Imagery, by share of the page it covers

8.6% photograph, the rest is surface

Typography

sans-serif · everything

Helvetica Neue

sans-serif · accent

Hoefler Text

of all text on the page

100% sans-serif

The icon set

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