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← The UX Guide Vol. 1: Luxury Ecommerce

jewelry · Shopify ·

Repossi

Fine jeweler with roots in Turin and a Place Vendôme address in Paris, directed by fourth generation Gaia Repossi. Its spare, architectural ear pieces, among them the Berbère line, define the house.

The pages

desktop1440 x 900

Repossi homepage on desktop, Shopify luxury jewelry storefront captured at 1440 x 900
Homepage
Repossi collection: all jewellery on desktop, Shopify luxury jewelry storefront captured at 1440 x 900
Collection: All Jewellery
Repossi product page on desktop, Shopify luxury jewelry storefront captured at 1440 x 900
Product page

mobile390 x 844

Repossi homepage on mobile, Shopify luxury jewelry storefront captured at 390 x 844
Homepage
Repossi collection: all jewellery on mobile, Shopify luxury jewelry storefront captured at 390 x 844
Collection: All Jewellery
Repossi product page on mobile, Shopify luxury jewelry storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

89%
9.9%
89% #ffffff page
9.9% #f5f5f5 panels and cards
1.1% #fafafa panels and cards

Ink, by share of text set in it

54.8%
42.2%
54.8% #7b7b7b body and headings
42.2% #000000 emphasis
1.7% #8e8e8e secondary
0.9% #0e1011 emphasis
0.4% #969696 secondary

Imagery, by share of the page it covers

41.9% photograph, the rest is surface

Typography

sans-serif · everything

UniversLTStd

of all text on the page

100% sans-serif

The icon set

cart
search
account
menu
close
wishlist

Ecommerce components, rebuilt to spec

Berbere Chromatic Burgundy lacquer ring More colors Show less
Berbere Chromatic Nile Green lacquer ring More colors Show less
Berbere Chromatic Aqua Blue lacquer ring More colors Show less
Product card
Grid
4 across, 330px wide
Image
1 : 1 crop, cover
Line 1
13px / 400, rgb(123, 123, 123)
Line 2
12px / 400, rgb(123, 123, 123)
Line 3
12px / 400, rgb(123, 123, 123)