Skip to main content

← The UX Guide Vol. 1: Luxury Ecommerce

fashion · not disclosed ·

Sacai

Tokyo label founded in 1999 by Chitose Abe, whose method is the hybrid: two garment types spliced into one, such as a bomber grafted onto a trench. Its Nike work took the idea into sneakers.

The pages

desktop1440 x 900

Sacai homepage on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Homepage
Sacai collection: all on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Collection: ALL
Sacai product page on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Product page

mobile390 x 844

Sacai homepage on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Homepage
Sacai collection: all on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Collection: ALL
Sacai product page on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

98.7%
98.7% #ffffff page
1.3% #000000 dark bands

Ink, by share of text set in it

90.6%
8.4%
90.6% #000000 body and headings
8.4% #939393 secondary
1% #ffffff reversed on dark

Imagery, by share of the page it covers

43.7% photograph, the rest is surface

Typography

sans-serif · everything

Helvetica

of all text on the page

100% sans-serif

The icon set

cart
search
account
menu
close
wishlist

Ecommerce components, rebuilt to spec

Product card
Grid
3 across, 554px wide
Image
0.73 : 1 crop, contain