beauty · not disclosed ·

Sulwhasoo

Korean skincare house within Amorepacific, working from ginseng and traditional Korean herbal medicine. First Care Activating Serum is its anchor product and one of Korean beauty's best known.

The pages

desktop1440 x 900

Sulwhasoo homepage on desktop, not disclosed luxury beauty storefront captured at 1440 x 900 — Homepage

Sulwhasoo collection: collection on desktop, not disclosed luxury beauty storefront captured at 1440 x 900 — Collection: Collection

Sulwhasoo product page on desktop, not disclosed luxury beauty storefront captured at 1440 x 900 — Product page

mobile390 x 844

Sulwhasoo homepage on mobile, not disclosed luxury beauty storefront captured at 390 x 844 — Homepage

Sulwhasoo collection: collection on mobile, not disclosed luxury beauty storefront captured at 390 x 844 — Collection: Collection

Sulwhasoo product page on mobile, not disclosed luxury beauty storefront captured at 390 x 844 — Product page

Palette

Surfaces, by share of painted area

76.2%

13.1%

76.2% #ffffff page

13.1% #eeeeee panels and cards

5.3% #ede5dd secondary surface

3.8% #ededed panels and cards

0.9% #fbfbfa panels and cards

0.3% #efefef panels and cards

Ink, by share of text set in it

24.1%

21%

15.5%

15.3%

11.5%

24.1% #767676 body and headings

21% #444444 emphasis

15.5% #000000 emphasis

15.3% #222222 emphasis

11.5% #333333 emphasis

7.5% #ffffff reversed on dark

Imagery, by share of the page it covers

24.9% photograph, the rest is surface

Typography

sans-serif · everything

Theinhardt

sans-serif · accent

NotoSans

of all text on the page

100% sans-serif

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