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← The UX Guide Vol. 1: Luxury Ecommerce

fashion · not disclosed ·

The Row

The Olsen twins' New York label, founded in 2006 and named for Savile Row. It works in muted colors and heavy fabrics, and prices very plain shapes at the level of couture houses.

The pages

desktop1440 x 900

The Row homepage on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Homepage
The Row collection: bags - view all on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Collection: BAGS - View All
The Row product page on desktop, not disclosed luxury fashion storefront captured at 1440 x 900
Product page

mobile390 x 844

The Row homepage on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Homepage
The Row collection: bags - view all on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Collection: BAGS - View All
The Row product page on mobile, not disclosed luxury fashion storefront captured at 390 x 844
Product page

Palette

Surfaces, by share of painted area

99.3%
99.3% #ffffff page
0.7% #f8f6f5 panels and cards

Ink, by share of text set in it

46.5%
46.3%
46.5% #212121 body and headings
46.3% #000000 emphasis
5.1% #1c1b1b emphasis
1.7% #a5a3a3 secondary
0.5% #ffffff reversed on dark

Imagery, by share of the page it covers

20.7% photograph, the rest is surface

Typography

sans-serif · everything

Basic Commercial

of all text on the page

100% sans-serif

The icon set

cart
search
menu
close

Ecommerce components, rebuilt to spec

Product card
Grid
4 across, 316px wide
Image
0.67 : 1 crop, cover