Text Color

← The UX Guide Vol. 1: Luxury Ecommerce

Where the body text lands

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Every ink, lightest to darkest

102 brands, each bar weighted by the share of text set in that color

Alpina #ffffff / 1 to 1

Amouage #ffffff / 1 to 1

Bruichladdich #ffffff / 9.6 to 1

Glenmorangie #ffffff / 21 to 1

Aime Leon Dore #c4c4c4 / 1.3 to 1

Repossi #7b7b7b / 2 to 1

Sulwhasoo #767676 / 2 to 1

Aurate #42544f / 2.9 to 1

Persol #444444 / 3.3 to 1

Moynat #453e41 / 3.4 to 1

La Prairie #3e3e47 / 3.6 to 1

Kylie Cosmetics #393939 / 3.8 to 1

Browns Fashion #333333 / 4.2 to 1

Kith #333333 / 4.2 to 1

Woodinville Whiskey #3d3123 / 4.2 to 1

Anordain #003e52 / 4.2 to 1

16Arlington #2d2d2d / 4.6 to 1

Altuzarra #2c2c2c / 4.7 to 1

Anya Hindmarch #2a2a2a / 4.9 to 1

Serapian #2a2a2a / 4.9 to 1

Fenty Beauty #2d2929 / 4.9 to 1

Ardbeg #232323 / 3.7 to 1

Aspesi #232323 / 5.6 to 1

Ahluwalia #222222 / 5.7 to 1

Garrard #222222 / 5.7 to 1

Thom Browne #222222 / 5.7 to 1

Oliver Peoples #202125 / 5.8 to 1

Augarten #212121 / 5.9 to 1

Donna Karan #212121 / 5.9 to 1

The Row #212121 / 5.9 to 1

Biologique Recherche #0e2243 / 6 to 1

Dries Van Noten #231f20 / 6 to 1

Bally #1f1d1f / 6.2 to 1

Barena Venezia #1c1c1c / 6.6 to 1

Creed Boutique #1c1c1c / 6.6 to 1

Agolde #1c1b1b / 6.7 to 1

Fabergé #1a1a1a / 6.9 to 1

Viktor&Rolf Fragrance #191919 / 6.8 to 1

Patou #051c2c / 7.2 to 1

Smith Optics #181818 / 7.3 to 1

SK-II #161616 / 7.7 to 1

Aubercy #151515 / 7.9 to 1

Asprey #440055 / 8 to 1

Greats #141415 / 8.2 to 1

Amina Muaddi #141414 / 8.2 to 1

Boodles #141414 / 8.2 to 1

Tatcha #141414 / 8 to 1

Alessandra Rich #131313 / 8.4 to 1

Officine Universelle Buly #121212 / 8.7 to 1

Shinola #121212 / 8.7 to 1

Away #111111 / 8.6 to 1

Lab Series #111111 / 9 to 1

Baum und Pferdgarten #0f0f0f / 9.6 to 1

Filson #0e0e0b / 8.8 to 1

Boy Smells #030303 / 17 to 1

111Skin #000000 / 21 to 1

A.P.C. #000000 / 21 to 1

Adam Lippes #000000 / 20.8 to 1

Agnona #000000 / 19.9 to 1

Alain Mikli #000000 / 21 to 1

Alberta Ferretti #000000 / 21 to 1

Alighieri #000000 / 20.1 to 1

Ami Paris #000000 / 20.5 to 1

Amiri #000000 / 21 to 1

Analog Shift #000000 / 21 to 1

Anita Ko #000000 / 21 to 1

Antonio Marras #000000 / 20.5 to 1

Area #000000 / 21 to 1

Arnette #000000 / 19.3 to 1

Astley Clarke #000000 / 20.3 to 1

Aurelie Bidermann #000000 / 21 to 1

Balmain #000000 / 21 to 1

Bayco #000000 / 21 to 1

Begg x Co #000000 / 20.5 to 1

Bell & Ross #000000 / 21 to 1

Bennett Winch #000000 / 21 to 1

Bianca Saunders #000000 / 21 to 1

Bode #000000 / 21 to 1

Brain Dead #000000 / 21 to 1

Carrera Eyewear #000000 / 21 to 1

Chantecaille #000000 / 21 to 1

Diptyque #000000 / 21 to 1

Fauré Le Page #000000 / 21 to 1

Hourglass #000000 / 20 to 1

Khaite #000000 / 21 to 1

Lancel #000000 / 21 to 1

Living Proof #000000 / 20.2 to 1

Louis XIII #000000 / 21 to 1

Moschino #000000 / 21 to 1

Oribe #000000 / 21 to 1

Philosophy #000000 / 21 to 1

Philosophy di Lorenzo Serafini #000000 / 21 to 1

Polaroid Eyewear #000000 / 21 to 1

Proenza Schouler #000000 / 21 to 1

Purdey #000000 / 21 to 1

Remy Martin #000000 / 21 to 1

Rick Owens #000000 / 21 to 1

Sacai #000000 / 21 to 1

Serge Lutens #000000 / 21 to 1

Vogue Eyewear #000000 / 21 to 1

Watches of Switzerland #000000 / 1 to 1

Wedgwood #000000 / 21 to 1